
- #LEGO DIGITAL DESIGNER MODELS TOO EXPENSIVE DRIVER#
- #LEGO DIGITAL DESIGNER MODELS TOO EXPENSIVE SOFTWARE#
Nike halved the size of its digital unit in 2014 by discontinuing its Nike+ Fuelband activity tracker and some other investments. Lego recently defunded its Digital Designer virtual building program. GE is hardly the only company to run into performance issues and sooner-than-expected executive departures in the midst of a huge digital transformation effort. The new CEO, John Flannery, is focused primarily on cutting costs. Other senior executives have left as well. The company’s stock price has languished for years, and CEO Jeff Immelt - a powerful advocate of the company’s digital ambitions - recently departed the company under pressure from activist investors. However, investors didn’t seem to acknowledge its transformation. The company received much acclaim for its transformation in the press (including some from us). Some performance indicators, including service margins, began to improve. GE also went to work on transforming internal processes like sales and supplier relationships.
#LEGO DIGITAL DESIGNER MODELS TOO EXPENSIVE SOFTWARE#
The company created impressive digital capabilities, labeling itself a “digital industrial” company, embedding sensors into many products, building a huge new software platform for the Internet of Things, and transforming business models for its industrial offerings. In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings.

Perhaps companies would be better served by making smaller, more incremental digital bets that are more certain to pay off - and less likely to fizzle out. Lego, Procter & Gamble, Burberry, and Ford also spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent.

GE also went to work on transforming internal processes like sales and supplier relationships. However, investors didn’t seem to acknowledge its transformation. The new model is part of the LEGO Technic universe, which offers advanced models designed to give adult fans a challenging and rewarding building experience and result in a piece that can be displayed and enjoyed.In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. It’s been an honour to work so creatively with the Peugeot team.” Kasper René Hansen, designer at the LEGO Group said: “Recreating the shapes and details of such an elegant car using LEGO Technic elements wasn’t an easy feat. “It was very important for both brands to create a model that is as realistic as possible and we had numerous meetings about the development of the suspension and hybrid systems that cannot be replicated from photos.”

He added: “It took one year to fully develop the project with the technical and design teams, allowing us to directly transpose the technical details of the Peugeot 9X8 to the LEGO Technic model. Olivier Jansonnie, Peugeot Sport Technical Director, revealed that work on the Technic model started in January 2022, which was actually before the real car was revealed to the public. The details do not stop at the model itself either, as livery graphics include the Peugeot and sponsor logos and glow-in-the-dark light elements to capture the atmosphere from a real 24-hour race. The precision engineering continues with the unique doors, novel pushrod front suspension and pull rod rear suspension – as Davidson explains in the video - and fully functioning steering. The real-life 4-wheel drive hypercar has been replicated in a simplified build in this new model, which contains the V6 engine connected to the rear wheels and a simple build LEGO Technic replica of the electric motor connected to the front wheels, which is not battery driven.
.jpg)
The model is an incredible half a metre long, 22cm wide and 13cm high and the sleek lines of the real car are easy to spot in its distinctive silhouette, as are the tell-tale flashes of lime in the livery. To see how they got on, take a look at the video here.
#LEGO DIGITAL DESIGNER MODELS TOO EXPENSIVE DRIVER#
The level of detail achieved by the design teams from Peugeot Sport and the LEGO Group in the model is quite incredible, and the intricacy involved will make it a true challenge to complete within 12 hours.Īhead of the Le Mans weekend, Peugeot driver Jean-Eric Vergne challenged Will Buxton, Anthony Davidson and Louise Beckett to build the kit from scratch.
