Bubble offers a 15% student discount, which should cause some buzz.
#BUBBLE SKINCARE TARGET SKIN#
We were thinking about making the brand truly accessible, thinking about being in the aisle and being in a place where consumers are really going to be able to find us, not just in urban areas.”īubble is planning significant expansion by the end of the year, and moving from Walmart’s Trending Now section created for indie brand launches, to the main skin care aisle, where its neighbors will be direct competitors, Neutrogena, CeraVe and Cetaphil. “We chose Walmart because we conducted a lot of research and saw that over 40% of Gen Z consumers go to Walmart three to four times a month and that 20% of personal care products purchased in the U.S. “We had an opportunity to be in a lot of other retailers and be in the full chains of most of the major ones,” she added.
“We have a full year of exclusivity with the retailer that ends in July, with the goal of disrupting the skin care aisle and bringing really high quality ingredients and quality products in a very affordable and accessible environment, considering the consumer doesn’t have a driver’s license, and doesn’t have credit cards.
“We’re the first DTC brand that’s launched exclusively at Walmart,” Eisenman said. When it came time to launch at retail, brand – which was introduced with a direct-to-consumer strategy – after much careful consideration, decided to partner with Walmart WMT.
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